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Facebook did some spring cleaning and is removing, adding and combining some reporting features for advertisers.

1. Say goodbye to the relevancy score, this metric was always a bit mysterious and misleading. If you are a veteran to Facebook advertising, you'll know that ads with low relevancy s…
21 Mar 19
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Summer
Summer Roth is an experienced digital marketing expert with a proven track record across different industries including real estate, museums and non-profits, B2B, and B2C.
An ASU graduate, she has 8 years of hands-on marketing experience including traditional and digital media. She specializes in brand and audience development, customer journey work and paid digital media strategy and management across tactics like Google and Facebook.

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Consulting & Coaching

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3 Free Tools For Your Competitor Analysis

Curious how you rank next to your competitors.

Here are the 3 best free tools to use to see how you compare to your competitors:

1. SpyFu - This platform does have a monthly subscription that you can purchase to unlock different tools, features, and # of monthly services. This service is really fo…
14 Mar 19
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Facebook

In The Feed: Facebook To Release Polls For Ads

Facebook will be rolling out beta testing on a new ad feature. The new feature allows advertisers to insert polls into their ads.

This release, unlike many other releases doesn't have an advertising spend threshold requirement. Typically most beta testing is rolled out to a limited list of adv…
13 Mar 19
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3 Free Tools For Your Competitor Analysis
Curious how you rank next to your competitors. Here are the 3 best free tools to use to see how yo…
In The Feed: Facebook To Release Polls For Ads
Facebook will be rolling out beta testing on a new ad feature. The new feature allows advertisers …
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Facebook did some spring cleaning and is removing, adding and combining some reporting features for…